x©2025, EMILY SNEDDON
Campaign made with Maddy Carrucan, Tomas Markevičius, and Astrid Stavro.

Since 1928, the International Society of Typographic Designers has upheld and celebrated the craft of creative typography. Few organizations have championed the changing shape of language more.

This idea became the heart of our campaign. Each of our disciplines—story, design, and motion—came together to bring it to life.

Additional thanks to Alberto Arlandi, Gareth Jones, Matt Lamont, Belinda Magee, Chris Makin, Clare Playne, Caroline Roberts , and Jonas Zieher.

Book design by Hugh Miller.
Typefaces: Styrene and Lyon by Commercial Type.